Bing XueRong, belongs to Bing XueRong (Zhejiang) Health Science and Technology Co., Ltd, headquartered in Tonglu, Zhejiang, is a health industry brand integrating traditional health and high-end technology, while deeply cultivating the Chinese precious Chinese herbal medicine yellow essence industry, set yellow essence planting, product research and development, scientific and technological innovation, product sales, etc., aiming to contribute to the health of the people and healthy China.
2021 Bing XueRong high-end new Chinese business division online operation, the channel covers Tmall, Jingdong, XiaohongShu, JieYin, Express and other e-commerce platforms, offline landing in Zhejiang Province, Anhui Province, Century Lianhua and other large supermarkets one after another. The high-end ace products include Bing XueRong Twenty Years Yellow Essence Black Goji Berry Original Syrup, Bing XueRong Yellow Essence Citrus, Bing XueRong Zhen Yellow Essence, etc.
Chinese name: 冰雪容 English name: Gold of Health Founded: 2021
Industry：Food Company： Bing XueRong (Zhejiang) Health Technology Co.
Brand slogan: medicine ancestor Tongjun Zewang generation, healthy yellow essence Bing XueRong
Flagship stores: Tmall, Jingdong, Xiaohongshu
Main products: Twenty years yellow essence black wolfberry syrup, yellow essence citrus, Zhen yellow essence, etc.
Brands
Brand Startup
Bing XueRong, originated from the poet saint Du Fu's heirloom masterpiece - sweeping away the white hair and yellow essence in, the gentleman looks at his time ice and snow appearance. Its headquarters is located in Tonglu, Zhejiang Province.
Tonglu, because the ancestor of Chinese medicine Tongjun old man more than 4,000 years ago to collect medicine to seek the way, hanging pot to help the world, and create the culture of Chinese medicine and famous in the world. Bing XueRong is based on Tongjun hometown, inherit the spirit of Tongjun, promote the medicine ancestor culture, and actively respond to the national proposed "health China-2030 planning outline" policy, to JiuHuaShan precious medicinal herbs yellow essence as the original material, to create a series of health products, determined to contribute to the health of the people, health China.
Brand positioning
Create a leading brand of yellow essence industry
Adhering to the spirit of Tongjun and spreading the culture of the ancestors of medicine
Clothes pulse hanging pots to help the world, health of the world's people
Brand Mission
Let Bing Xue Rong (GOH) become the world brand of Chinese traditional medicine and health industry in China
Brand Vision
Become the most valuable enterprise in China's TCM health industry
Brand Philosophy
Health establishment Brand strength Global business
Brand Core Values
Industry digitalization, product refinement, brand globalization, enterprise socialization
Passionate work, innovative ideas, happy employees, and social responsibility
Products
【Bing Xue Rong 20 years yellow essence black wolfberry original syrup】
Selected 20 years of yellow essence combined with Qinghai Geermu black wolfberry, nine steaming and nine drying, fresh fruit extraction, low-temperature wall pulp, automatic filling made
【Bing Xue Rong Yellow Essence Citrus】
Selected from the original authentic yellow essence, filled with Xinhui small green mandarin, nine steamed and nine sun-dried to make
【Bing Xue Rong zhen Yellow Essence】
With high-quality yellow essence along the ancient method, steamed and moistened results
Factory
BingXueRong has built a total of four yellow essence industrial parks: LianZhong Agriculture mainly carries out yellow essence planting and preliminary processing work, JiuZhenJiuShan Food Processing Plant carries out yellow essence preliminary processing work, SuiSiShi Agriculture is a yellow essence deep processing plant, and JiuHuaFu JinLian Wisdom Agriculture mainly does yellow essence end products.
Quality Assurance
BingXueRong brand uses Tongjun Tang Pharmaceutical as the main supplier of raw materials.
Tongjun Tang will guarantee the high quality of BingXue Rong Huangjing with the strictest national standards for medicinal herbs.
In 2021, BingXueRong, together with Tongjun Tang and several enterprises in Chizhou City, will establish a standardized forest plantation base with a scale of more than 100,000 mu in Jiuhua Mountain, Anhui Province, to achieve full traceability control of medicinal herbs from the source.
Strength
Bing XueRong's team is dedicated to the research of Huangjing concoction process, starting from the historical development of Huangjing concoction process, concoction mechanism, etc. Several years of concentration have enabled Bing Xuelong to have a set of mature scientific and standardized production process, and around the development of Chinese Huangjing and Jiuhua Mountain - Huangshan natural medicinal plants research, set up Jiuhua Huangjing Research Institute, for many types of medicinal plants to carry out basic research, public service and scientific research and development.
In the future, Bing Xue Rong will also establish the China Yellow Essence Research Institute, specializing in and researching the production process and technological innovation of yellow essence, carrying out international exchange and cooperation of yellow essence technology, creating yellow essence industry standards, domestic standards as well as international standards participation and project declaration, bearing the technical reliance and technical services in the cultivation, processing and product development of yellow essence.
Brand News
April 15, 2021 Warmly welcome Xie Guangxiang, member of the Standing Committee of the National People's Congress and his party leaders, in-depth research Bing Xue Rong Huangjing Industrial Park
April 30, 2021 Warmly welcome the leaders of Bengbu City, Anhui Province to visit Bing Xue Rong Huangjing Industrial Park for research and investigation
May 13, 2021 Warmly welcome Mr. Mu Xue Gang, Vice Minister of United Front Work Department of Anhui Provincial Party Committee and leaders of Anhui Provincial Federation of Industry and Commerce to investigate Bing Xue Rong Industrial Park
July 01, 2021 Warmly welcome Mr. Jiang Jialu, Director of Anhui Provincial Market Supervision Administration Standard Department and his party of leaders, to visit Bing Xue Rong Industrial Park for investigation
August 12, 2021 Warmly welcome Anhui Provincial Market Supervision Administration and a group of leaders to visit Bing Xue Rong Industrial Park to investigate food safety production and epidemic prevention and control work
References
1. Bing Xue Rong (Zhejiang) Health Technology Co.
https://aiqicha.baidu.com/company_detail_94232070097749?rq=ef&pd=ee&from=ps
2. yellow essence Baidu encyclopedia information
https://baike.baidu.com/item/%E9%BB%84%E7%B2%BE/582976?fr=aladdin
3. Bing Xue Rong Weixin Mall
http://www.bxychina.com/mb/shop/index?sid=8010905&pid=27255114
4. Kiri-kun Baidu encyclopedia information
https://baike.baidu.com/item/%E6%A1%90%E5%90%9B/7957950?fr=aladdin
5 "Health China 2030" planning outline
6. Tongjun Tang Baidu encyclopedia information
https://baike.baidu.com/item/%E6%A1%90%E5%90%9B%E5%A0%82/4492693?fr=aladdin
